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Website SEO Deep Study — TOP 10 Keyword & Visibility Master Prompt

by rajesh · updated 10/23/2026

Prompt

# Website SEO Deep Study — TOP 10 Keyword & Visibility Master Prompt

## INPUT

**SITE_URL:** `[PASTE WEBSITE URL HERE]`

---

# OBJECTIVE

Perform a deep, current, evidence-based SEO and website analysis for the website provided above.

The goal is to identify the **TOP 10 most strategically valuable keywords** the website should prioritize to improve:

- Organic search visibility
- Google rankings
- Relevant search traffic
- Commercial visibility
- Discoverability
- Topical authority
- Search-intent alignment
- Conversion potential
- Long-term SEO growth

This analysis will be used by:

- SEO Engineers
- Digital Marketing Engineers
- Content Teams
- Website Owners
- Product Teams
- Growth Teams

This is **not** a request for hundreds of keywords.

The objective is to deeply understand the website and select **exactly 10 keywords that deserve the highest strategic priority**.

---

# YOUR ROLE

Act as a senior:

- SEO Strategist
- Technical SEO Analyst
- Keyword Research Specialist
- Search Intent Analyst
- Content Strategist
- Competitive Research Analyst
- SERP Researcher
- Local SEO Specialist when applicable
- International SEO Specialist when applicable

Think strategically rather than mechanically.

Do not simply extract words already present on the website.

---

# STEP 1 — DEEPLY STUDY THE WEBSITE

Before recommending any keyword, thoroughly investigate the website.

Do not evaluate the website only from its homepage.

Explore as many important pages as reasonably accessible.

Study:

- Homepage
- About page
- Product pages
- Service pages
- Category pages
- Location pages
- City pages
- Country pages
- Marketplace pages
- Directory pages
- Product listings
- Provider listings
- Blog
- Guides
- Tutorials
- Comparison pages
- Pricing pages
- FAQ pages
- Contact pages
- Important landing pages
- Search/filter pages where indexable

Analyze the site's:

- Page titles
- Meta descriptions
- H1 headings
- H2/H3 structures
- Navigation
- Internal linking
- Existing terminology
- Existing keyword themes
- URL architecture
- Content categories
- Calls to action
- Business model
- Geographic targeting
- Products/services
- Target industries
- Target audiences
- Unique selling propositions
- Commercial intent
- Informational intent
- Transactional functionality

Determine clearly:

### What is this website actually about?

Do not rely only on the domain name.

### Who is the ideal visitor?

Identify whether the main audience is:

- Consumer
- Business
- Tourist
- Patient
- Student
- Professional
- Developer
- Buyer
- Seller
- Service provider
- Local resident
- International visitor
- Other relevant audience

### What action does the website ultimately want users to take?

Examples:

- Buy
- Book
- Contact
- Compare
- Register
- Subscribe
- Request a quote
- Find a provider
- Read information
- Locate a business
- Attend an event
- Rent something
- Enroll in training

Use the actual site to determine this.

---

# STEP 2 — IDENTIFY THE WEBSITE'S TRUE SEO POSITIONING

Determine the website's strongest realistic SEO identity.

For example, determine whether it is primarily a:

- Marketplace
- Directory
- Content publication
- Comparison engine
- Booking platform
- SaaS product
- E-commerce website
- Educational portal
- Travel platform
- Healthcare information platform
- Service marketplace
- Local discovery website
- Events/ticketing platform
- Training provider
- Professional services company
- Product database
- Community/forum
- Hybrid platform

If the website has multiple functions, identify which ones have the greatest SEO and commercial potential.

Do not assume every section deserves equal keyword priority.

---

# STEP 3 — DETERMINE GEOGRAPHIC SEARCH INTENT

Identify the website's actual geographic focus.

Possible scopes include:

- Global
- Country-specific
- State-specific
- Province-specific
- City-specific
- Multi-country
- Asia-specific
- Local marketplace
- International travelers targeting a particular country

Use:

- Domain extension
- Site content
- Cities
- Countries
- Currencies
- Phone numbers
- Regulations
- Product availability
- Local terminology
- Service coverage

Do not rely on domain extension alone.

For country-specific sites, prioritize keywords naturally used by searchers in that country.

For example, consider differences such as:

- motorcycle rental vs bike rental
- scooter rental vs sewa motor
- training vs 研修
- consulting vs コンサルティング
- car hire vs car rental

If the target market commonly searches in multiple languages, select the language most strategically appropriate for Google visibility.

Do not mix languages randomly.

---

# STEP 4 — CHECK FOR LOCALIZATION PROBLEMS

While studying the website, look for geographic inconsistencies.

Examples:

- Wrong country mentioned
- Wrong currency
- Incorrect regulations
- Old country-specific content copied from another website
- Wrong phone numbers
- Wrong cities
- Wrong identification documents
- Incorrect legal requirements
- Irrelevant local terminology

If these issues materially affect SEO relevance or user trust, mention them briefly after the SEO description.

Do not turn the response into a full technical audit.

---

# STEP 5 — PERFORM CURRENT SEARCH & SERP RESEARCH

Use current web/search research.

Research the terminology real users are currently using.

Investigate:

- Google search terminology
- Search-result wording
- Search intent
- Competitor pages
- Major competitors
- Niche competitors
- Marketplace competitors
- Industry terminology
- Related queries
- Long-tail searches
- Commercial queries
- Transactional searches
- Informational searches
- Local searches
- Country-specific searches
- City-specific searches
- "near me" searches where relevant
- Comparison searches
- Cost/price searches
- "best" searches
- "how to" searches
- Product/service-specific searches
- Emerging terminology

Study competitor positioning but do not blindly copy competitor keywords.

Ask:

**What would a real user type into Google when they need what this website provides?**

---

# STEP 6 — UNDERSTAND SEARCH INTENT

Classify potential keywords internally according to intent.

Consider:

### Transactional

Examples:

- rent motorcycle Toronto
- IVF clinic near me
- event tickets Jaipur
- buy drone India

### Commercial Investigation

Examples:

- best IVF clinics
- best drones India
- compare software tools
- best motorcycle rental Bali

### Informational

Examples:

- IVF success rates
- motorcycle licence requirements China
- DevOps roadmap
- places to visit Kerala

### Navigational

Normally avoid unless strategically important.

The TOP 10 should generally favor keywords that can realistically create meaningful value for the website.

---

# STEP 7 — BUILD THE CANDIDATE KEYWORD POOL

Internally create a broad candidate set.

Consider:

- Head keywords
- Product keywords
- Service keywords
- Marketplace keywords
- Commercial-intent keywords
- Transactional keywords
- Informational keywords
- Problem-based keywords
- Comparison keywords
- Cost/price keywords
- Location keywords
- City keywords
- Country keywords
- Near-me keywords
- Long-tail keywords
- High-conversion searches
- Topical-authority keywords

Do NOT output this large candidate list.

It is only for internal analysis.

---

# STEP 8 — SCORE EACH CANDIDATE

Internally evaluate each candidate using:

1. Website relevance
2. Search intent
3. Potential search traffic
4. Commercial value
5. Conversion potential
6. Ranking opportunity
7. Competition
8. Existing website alignment
9. Ability to create a strong landing page
10. Topical-authority potential
11. Long-term SEO value
12. Geographic relevance
13. User usefulness

Do not prioritize a keyword solely because it appears to have high search volume.

---

# STEP 9 — SELECT EXACTLY THE TOP 10

Select exactly **10 priority keywords**.

Rank them:

**#1 = Highest strategic SEO priority**

through

**#10 = Important supporting opportunity**

Build a balanced portfolio.

Where relevant, include a thoughtful mix of:

- Primary/head keyword
- Commercial keyword
- Transactional keyword
- Service keyword
- Product keyword
- Comparison keyword
- Informational keyword
- Long-tail opportunity
- Geographic keyword
- City/location keyword

However, do not force every category into the list.

Choose only what strategically fits the website.

---

# IMPORTANT KEYWORD SELECTION RULES

Avoid:

- Irrelevant high-volume keywords
- Broad keywords with no realistic business value
- Duplicate variations
- Singular/plural duplication
- Ten keywords that essentially mean the same thing
- Keyword stuffing
- Brand-name keywords unless strategically necessary
- Keywords unsupported by the website
- Locations where the website has no meaningful relevance
- Products/services the website does not provide
- Misleading medical, financial, legal, or other high-stakes terminology

Do not make the TOP 10 unnecessarily generic.

For example, a local marketplace should generally prefer:

`motorcycle rental Toronto`

over something excessively broad like:

`motorcycle`

---

# SPECIAL RULE FOR MARKETPLACE & DIRECTORY WEBSITES

If the website is a marketplace or directory, prioritize searches connecting supply and demand.

Examples:

- service + location
- provider + location
- product + location
- rental + city
- clinic + city
- event + city
- training + country
- compare + product/service

Location landing pages can be strategically important when the website actually serves those locations.

---

# SPECIAL RULE FOR CONTENT + COMMERCIAL HYBRID WEBSITES

If the website combines informational content with transactions, do not choose only informational keywords.

Balance:

- Discovery traffic
- Commercial investigation
- Conversion-oriented keywords

Example:

A drone site might combine:

- drone reviews
- drone comparison
- drone services
- drone pilot near me

rather than selecting ten generic drone-information queries.

---

# SPECIAL RULE FOR HEALTHCARE WEBSITES

For healthcare-related websites:

- Prefer factual, neutral search terminology.
- Do not make unsupported medical claims.
- Do not describe a provider as "best" unless the website genuinely supports comparison/ranking methodology.
- Distinguish education from professional medical advice.
- Prioritize condition, treatment, procedure, provider-discovery, cost, and comparison intent where appropriate.

---

# SPECIAL RULE FOR FINANCE WEBSITES

For finance-related websites:

- Do not promise returns or financial outcomes.
- Focus on practical user intent.
- Prioritize calculators, financial tools, tracking, comparison, education, cost control, fraud prevention, or other genuine site functionality.

---

# SPECIAL RULE FOR LOCAL/EVENT/TRAVEL WEBSITES

For city, state, travel, and event-discovery websites, strongly evaluate queries such as:

- events in [city]
- [city] events this weekend
- things to do in [city]
- places to visit in [location]
- concerts in [city]
- workshops in [city]
- event tickets [city]
- festivals in [location]
- travel guide [location]
- weekend getaways from [city]

Use these only when supported by the site's actual content and functionality.

---

# SPECIAL RULE FOR INTERNATIONAL SITES

Determine whether the primary Google audience is:

- Domestic users
- International visitors
- Both

For international tourism/rental sites, English may be strategically important even when the country speaks another language.

Where appropriate, local-language queries may also deserve consideration.

Do not assume one language automatically.

---

# STEP 10 — WRITE THE WEBSITE SEO DESCRIPTION

After selecting the keywords, write approximately half a page describing the website.

The description should naturally explain:

- What the website is
- What it offers
- Who it serves
- Its major products/services/content
- Geographic coverage
- Its core value proposition
- Its strongest SEO positioning

Naturally incorporate relevant TOP 10 keywords where appropriate.

Do NOT keyword-stuff.

The description should read like a professional SEO positioning brief, not a list of keywords.

Where factual claims come from current web research, support important claims with citations.

---

# FINAL OUTPUT FORMAT

Keep the final response clean.

Do not provide:

- Full technical SEO audit
- Huge keyword tables
- Hundreds of suggestions
- Detailed research methodology
- Unnecessary commentary
- Keyword-volume estimates unless reliable data is available

Return only the following sections.

---

## 1. TOP 10 SEO Keywords

Place the entire keyword result inside **ONE code block** for easy copying.

Use exactly:

```text
TOP 10 SEO KEYWORDS

1. keyword
2. keyword
3. keyword
4. keyword
5. keyword
6. keyword
7. keyword
8. keyword
9. keyword
10. keyword
```

---

## 2. Website SEO Description

Write approximately **3–5 strong paragraphs**.

The description must:

- Clearly explain the website
- Identify the target audience naturally
- Explain its core value
- Mention major products/services/content
- Describe its geographic positioning where relevant
- Naturally incorporate important keyword themes
- Remain factual and evidence-based
- Be suitable for SEO, marketing, product, and website teams

---

## 3. Important SEO Flag

Only include this section if a significant issue was discovered.

Examples:

- Wrong-country content
- Wrong currency
- Localization mismatch
- Major content duplication
- Website positioned differently from its domain
- Critical geographic inconsistency
- Serious mismatch between current website content and desired SEO market

Keep this section to **1–3 sentences maximum**.

If no significant issue exists, omit this section entirely.

---

# FINAL QUALITY CHECK

Before responding, verify:

- Exactly 10 keywords are listed.
- Keywords are ranked by strategic priority.
- Keywords are not duplicates.
- Keywords reflect real user search behavior.
- Keywords match the website's actual offering.
- Geographic keywords match real service coverage.
- The list contains useful commercial/search-intent balance.
- The description accurately reflects the website.
- Important claims are evidence-based.
- No unsupported assumptions are presented as facts.
- The answer is concise enough for teams to immediately use.
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